About Me

Hi, I’m Susan, a stay-at-home mum, digital product marketer, and the owner of Simply DFY Digitals.

I found my way into the online space in early 2024, not because I was chasing a dream lifestyle, but because I needed a way to earn money while still being there for my family. I’ve been a stay-at-home mum since 2017, and with only 16 months between my two children, those early years were full-on. On top of adjusting to motherhood twice in such a short space of time, I was also dealing with depression, postnatal depression, and anxiety. Going back to work was never really an option, my mental health had to come first.

Over the years, I’ve done a lot of work on myself and eventually reached a place where my mind felt calm again. I love being at home with my kids, who are now 7 and 8, but living on one income became harder and harder. Childcare costs made returning to work unrealistic, so like so many mums, I turned to the internet hoping to find a flexible way to bring in extra income.

That’s when I discovered digital marketing. I started exactly where most people do, watching others succeed on Instagram, buying done-for-you products, and trying to copy what seemed to be working. And honestly? I failed. Over and over again. I convinced myself I just needed more knowledge, so I invested in courses and mentorships, including a $497 program and later a high-ticket mentorship that cost nearly $5,000. None of it was a scam, but it wasn’t what I needed either. I lacked confidence selling expensive offers, struggled to make sales, and eventually lost my savings.

By the end of 2024, I was completely burnt out. I cried more times than I can count, took endless breaks, and kept getting stuck in the same cycle, starting again, overthinking everything, comparing myself to bigger accounts, and blaming the algorithm. Eventually, I walked away.

That break changed everything. With time, reflection, and a big shift in mindset, I realised the problem was never Instagram or digital marketing. It was trying to be someone else. Trying to control things I couldn’t control. Tying my worth to likes, views, and follower counts. Today, I show up very differently. I don’t obsess over the algorithm or chase perfection. I celebrate progress, no matter how small, because if someone stops to read my content, that actually matters.

So why start again? Because my mindset is stronger than it’s ever been. Because we’re still a one-income family. Because childcare costs haven’t changed. And because I want to take some pressure off my husband, who works over 50 hours a week. I want more ease, more freedom, and more space to enjoy life with my family, without guilt, stress, or constantly worrying about money.

But more than anything, I’m here because I don’t want other mums to go through what I did.

That’s why I created simple, affordable done-for-you digital products,  so you don’t have to design, overthink, or start from scratch. I truly believe the best way to begin online is with one product at a time, which is why everything starts with a €47 start-up bundle. You don’t need expensive courses or endless tools — you need clarity, confidence, and a calm place to start.

If you’re a mum who wants more , more flexibility, more income, and more belief in yourself — you’re in the right place. I’m here to help you build something sustainable, without overwhelm, pressure, or burnout.

Susan 🤍